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Business Association

This organization is known nationwide as a top speaking venue for prominent business and government leaders. Despite its prominence, memberships were in decline. A consultant worked with the new CEO to assess membership...

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CFI Group White Paper: Customer Journey Mapping

Customer Journey Mapping moves beyond just capturing feedback from customers and instead looks at all of the touchpoints, purchase stages, and customer segments for a comprehensive view of the entire customer experience. Advanced retailers pull together available data and organize it around the most important workflow: the customer journey.

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Storybook Village

Margaret Baker had the chance recently to read her children’s book, When I was a Girl I Dreamed, at one of the Storybook Village story times. While we were there, we spoke with owners Barbara and Tom Sims. We wanted hear about their dreams for Storybook Village.

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Ann Arbor Art Fair

Baker Strategy Group is located on Main St. right in the heart of the art fair. We thought it would be fun to ask people a few questions about their experience this year. Their answers had some interesting variety but also some clear similarities.

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Family Business

Family business is big business. They make up 64% of the U.S. GDP and about 2 out of every 3 jobs in the U.S., according to a study by Joseph H. Astrachan and Melissa C. Shanker. Family businesses are a large part of the U.S. economy, yet their advantages and management challenges can be quite different from public companies.

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