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Business Association

This organization is known nationwide as a top speaking venue for prominent business and government leaders. Despite its prominence, memberships were in decline. A consultant worked with the new CEO to assess membership satisfaction and identify the long-term...

Economic Club

A 2,000+ member economic club sought to revitalize its declining membership. The board hired a new CEO, and in her first year she worked with a consultant to develop a membership satisfaction program with the goal of improving the club’s membership retention. The...

CFI Group White Paper: Customer Journey Mapping

This study by Roxanne Menzies of CFI Group and David Baker of Baker Strategy Group introduces Customer Journey Mapping as a comprehensive system of feedback analysis. Retail performance metrics have evolved remarkably over the past 20 years. What began as simple...

Storybook Village

Pentwater is a small town on the shore of Lake Michigan. And on the corner is a little store called Storybook Village, a place where exploration and creativity are encouraged through award-winning books, art, storytelling treasures and gifts. Margaret Baker had the...

Homefront Hugs

“Be a hero, adopt a hero.” This weekend BSG was privileged to meet Alessandra “Sandy” Kellermann, president and founder of Homefront Hugs USA, Inc. which has its headquarters right here in Ann Arbor. The purpose of this nonprofit organization is to honor...

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