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Homefront Hugs
“Be a hero, adopt a hero.” This weekend BSG was privileged to meet Alessandra “Sandy” Kellermann, president and founder of Homefront Hugs USA, Inc. which has its headquarters right here in Ann Arbor. The purpose of this nonprofit organization is to honor and support our troops, veterans, and their families. Volunteers write letters, send care packages…
Baker Strategy Opens Office in Downtown Ann Arbor
Baker Strategy Group (BSG) relocated to a new office at 214 S. Main St., Suite 212 Ann Arbor, MI 48104, directly over Espresso Royale Café. The space is managed by Curtis Property Management, a long-time property management firm in Ann Arbor. Formerly located with growing strategic partner MOVE Communications, the change in headquarters is an important step…
Ann Arbor Art Fair
Baker Strategy Group is located on Main St. right in the heart of the art fair. We thought it would be fun to ask people a few questions about their experience this year. Their answers had some interesting variety but also some clear similarities.
SMART the Olympic Way
The formerly cumbersome process of shipping Olympian health records is now made easy. Most Olympians have more health records than the average person, so it has been a huge ordeal to transport the documents to a foreign country. Now the information is simply a “click” away. According to this TIME article, “the US Olympic team will be traveling lighter summer, by several…
Economic Club
A 2,000+ member economic club sought to revitalize its declining membership. The board hired a new CEO, and in her first year she worked with a consultant to develop a membership satisfaction program with the goal of improving the club’s membership retention. The program gave the new CEO specific factors to focus on for improving…
Business Association
This organization is known nationwide as a top speaking venue for prominent business and government leaders. Despite its prominence, memberships were in decline. A consultant worked with the new CEO to assess membership satisfaction and identify the long-term financial value of each membership type. Initiatives were launched and a subsequent measure demonstrated marked improvement for…