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Medical Apps a SMART Strategy
New apps prove to be an answer to on-the-road health care according to a recent New York Times article. While apps cannot replace doctors, they exhibit the principles of SMART strategy.
Detroit Economic Club Partnership
Baker Strategy Group is proud to be a partner of the Detroit Economic Club (DEC). DEC is an organization that facilitates discussion and debate on popular issues among renowned professionals. This year, BSG helped provide feedback from DEC members in order to shape initiatives for next year. http://www.econclub.org/Sponsors/Partners.aspx
Is Time-Crunching Getting in the Way of Your Success?
The approach known as “short-termism” is known to affect the stocks but recent studies have also shown that short-termism directly affects the prosperity of a business. A Booz & Co. brought attention to a recent Harvard Business School study which revealed that businesses often encourage managers to set current goals that will not produce benefits in the future….
CFI Group White Paper: Customer Journey Mapping
Customer Journey Mapping moves beyond just capturing feedback from customers and instead looks at all of the touchpoints, purchase stages, and customer segments for a comprehensive view of the entire customer experience. Advanced retailers pull together available data and organize it around the most important workflow: the customer journey.
Economic Club
A 2,000+ member economic club sought to revitalize its declining membership. The board hired a new CEO, and in her first year she worked with a consultant to develop a membership satisfaction program with the goal of improving the club’s membership retention. The program gave the new CEO specific factors to focus on for improving…
Storybook Village
Margaret Baker had the chance recently to read her children’s book, When I was a Girl I Dreamed, at one of the Storybook Village story times. While we were there, we spoke with owners Barbara and Tom Sims. We wanted hear about their dreams for Storybook Village.