Research & Strategy

We combine market research with strategy consulting to help you deliver innovative offerings for your customers. Bring the dream; we’ll help make it happen!

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“We really enjoyed working with Baker Strategy Group. SCUP was at a pivotal point with our own strategic planning when we engaged the Baker Strategy Group to get feedback from our member base. Together we surveyed our members to better understand how planning is handled at their organizations and determine areas where they may need assistance. The results became an integral element in our planning process and guided many aspects of our strategic direction.”

Mike Moss

Mike Moss, CAE

the society for college adn university planning

Sample Work

2022 Michigan Economic Outlook Survey

2023 Michigan Economic Outlook Survey

Survey Results

The Economic Outlook Survey is an online survey that gathers the perspectives of business leaders and entrepreneurs on the economic outlook for their organizations and their economic regions.

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Succeeding at Planning

Succeeding at Planning


This study on college and university planning gathered feedback from 2,285 leaders involved in academic and strategic planning as well as leaders active in other areas of planning.

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