Customer Journey Mapping moves beyond just capturing feedback from customers and instead looks at all of the touchpoints, purchase stages, and customer segments for a comprehensive view of the entire customer experience. Advanced retailers pull together available data and organize it around the most important workflow: the customer journey.
Margaret Baker had the chance recently to read her children’s book, When I was a Girl I Dreamed, at one of the Storybook Village story times. While we were there, we spoke with owners Barbara and Tom Sims. We wanted hear about their dreams for Storybook Village.
“Be a hero, adopt a hero.” This weekend BSG was privileged to meet Alessandra “Sandy” Kellermann, president and founder of Homefront Hugs USA, Inc. which has its headquarters right here in Ann Arbor. The purpose of this nonprofit organization is to honor and support our troops, veterans, and their families. Volunteers write letters, send care packages…
Baker Strategy Group is located on Main St. right in the heart of the art fair. We thought it would be fun to ask people a few questions about their experience this year. Their answers had some interesting variety but also some clear similarities.
The formerly cumbersome process of shipping Olympian health records is now made easy. Most Olympians have more health records than the average person, so it has been a huge ordeal to transport the documents to a foreign country. Now the information is simply a “click” away. According to this TIME article, “the US Olympic team will be traveling lighter summer, by several…
Family business is big business. They make up 64% of the U.S. GDP and about 2 out of every 3 jobs in the U.S., according to a study by Joseph H. Astrachan and Melissa C. Shanker. Family businesses are a large part of the U.S. economy, yet their advantages and management challenges can be quite different from public companies.
“Invest in your employees’ success, they will invest in yours.” Check out these six strategies that Dr. Noelle Nelson suggests for a more cheerful and consequently more productive workplace. Among these strategies she lists frequent and specific feedback as an important tool for employees to both celebrate their successes and progress as individuals. Join Aluminum Company of America, Starbucks, and…
The approach known as “short-termism” is known to affect the stocks but recent studies have also shown that short-termism directly affects the prosperity of a business. A Booz & Co. brought attention to a recent Harvard Business School study which revealed that businesses often encourage managers to set current goals that will not produce benefits in the future….
New apps prove to be an answer to on-the-road health care according to a recent New York Times article. While apps cannot replace doctors, they exhibit the principles of SMART strategy.
Baker Strategy Group is proud to be a partner of the Detroit Economic Club (DEC). DEC is an organization that facilitates discussion and debate on popular issues among renowned professionals. This year, BSG helped provide feedback from DEC members in order to shape initiatives for next year. http://www.econclub.org/Sponsors/Partners.aspx
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