SMART Customer Strategy^TM involves three key disciplines: marketing, strategy, and management. It is the art and science of managing product and service innovation through a disciplined outward focus on customers. SMART Customer Strategy is your system for understanding market dynamics and responding quickly to changing customer needs.

At Baker Strategy, our SMART Customer Strategy work is concentrated primarily in five main areas: China business development, manufacturing, education, home services, and nonprofit associations. Below are organizations we've served and testimonies from executives at those organizations.