MOVE Communications (Ann Arbor) helps companies set marketing in motion with the right idea. MOVE has been providing marketing communications to clients for 25 years. MOVE has recently been conducting more work for clients seeking to grow their China presence. Baker Strategy helped MOVE translate some materials into Chinese for clients operating in mainland China, as well as Chinese companies seeking to set up operations in the U.S.

Many manufacturers see this slump as a chance to reinvigorate exports, particularly to Asian countries. This article from Woodward Parners’ Robert Salomon, professor at NYU Stern School of Business, identifies three keys to succeeding in exporting to Asia: 1) enter markets similar to home markets, 2) take time to really learn the new export market, and 3) set up clear governance structures for communication and knowledge transfer.

Woodward Partners
www.woodward-partners.com